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129 Blog Topic Ideas

What do I blog about on my Company Blog?

129 Blog ideas… Just to get you started!

By Scott Stroud

Okay, you’re ready to start company blog, but what will you write about?  Well, why are you blogging?  It should be to create a line of communication with your audience and to create an interactive community that helps you better understand what your buyers and customers want, need and respond to.  So, the first rule is to write about things that will be of interest to your community.

The second ‘rule’ (really, there are no real rules) is to be yourself; speak with a real, human voice.  People like doing business with those they know, like and trust.  So, let your community know who you are and what you stand for.  Let them get to know you and your personality (or the personality or your company) so that they can connect with you and begin building rapport.

The third ‘rule’ is:  No Selling on the Blog.  If your community sees your blog as a commercial for your company, they’ll be gone in a flash.  So, go back to Rule #1 – write about them as much as you can; make it all about them and how they will feel when they’re living in one of your homes.

That said, here are some ideas to get you started:

9 Reasons Why Now is The Best Time Ever to Buy a New Home
Make each a separate post:

  1. Housing is Cyclical
  2. Interest Rates are at Historic Lows
  3. Materials costs are low… but rising.
  4. Contractors and Tradesmen are Available now, but…
  5. Buy Land at Bargain Prices
  6. Housing Demand will Soon Outstrip Inventory
  7. Your home should meet your current needs
  8. New Homes will save you money in energy and maintenance
  9. The sooner you build, the longer you’ll enjoy it!

10 Advantages of [your company’s] homes
List your top 10 consumer benefits, one at a time.

10 Frequently Asked Questions
Answer each main question, one at a time

5 Customer Testimonials
Write about 5 (or more) of your customers, or get them to share their own experiences.  These testimonials are powerful and engaging.

5 Local Events you won’t want to miss.
Include events in which you’ll be participating, such as home shows, fairs, and your open houses and buying seminars.

5 After-Event recaps
Post photos and comments after each event you participate in.  Show smiling, happy people engaged in doing business with you and your staff.

12 Design Trends for 2011
Make each a separate post:

  1. Smaller, but nicer
  2. ‘Upgrades’ are standard
  3. Flex space
  4. Open, but private
  5. Thoughtful work spaces
  6. Connectivity
  7. Storage options
  8. Entertainment/Media
  9. Charging centers
  10. Formal vs. Casual
  11. Curb appeal
  12. Low maintenance by design

5 Décor tips for 2011
Make each a separate post:

  1. Colors
  2. Lighting
  3. Finishes
  4. Fabrics
  5. Styles & Fashions

6 Ways a new home will cut your energy bill
Make each a separate post:

  1. Hi-tech insulation
  2. Sealed envelope
  3. High efficiency HVAC
  4. Low-E Windows & Doors
  5. Hot water systems
  6. Energy Efficient lighting systems

20 Steps to the Home of Your Dreams: The construction process.
Outline the construction process in 20 Steps/ 20 individual posts. For ideas, email me for a list at sstroud@builderradio.com

5 Profiles of company owners, employees and staff
Write about one at a time

5 Profiles of vendors, tradesmen, and suppliers
Write about one at a time

12 Ways to Sell Your Existing Home Faster and for More Money:
Make each a separate post:

  1. Landscaping
  2. Have your roof cleaned and brightened
  3. Reseal your asphalt driveway
  4. Lawn care
  5. Get rid of the clutter
  6. New paint on the walls, ceilings
  7. Make any needed repairs, especially highly visible
  8. Stage the home for buyers, not your self
  9. Light it up!
  10. Refinish cabinets & vanities
  11. Clean and seal decks and porches
  12. Create privacy in the outdoor spaces

10 Floorplans for Today’s lifestyle
Feature one at a time

About the Author:

Scott Stroud has been involved in selling and marketing new homes for 30 years.  He has operated an award winning new home distributorship, served as VP of Sales and Marketing for a large national home producer, and overseen a sales team of 120 independent representatives.

Scott is a popular speaker at industry events and has been featured on programs at the NAHB’s International Builders Show, the Building Systems Council, The Timber Frame Business Council, Manufactured Housing Institute, and the Structural Insulated Panel Association (SIPA), among others.  He also produces and co-hosts a weekly Internet radio show, The Selling More Homes Podcast and writes the accompanying blog. Scott is the co-author of The Insider’s Guide to Selling More Homes, with Jerry Rouleau.

Most recently Scott and Jerry co-founded The Selling More Homes Institute, a membership program offering personal sales and marketing coaching, MasterMind groups, and more at SellingMoreHomesMedia.com.


Sponsors and Affiliates

Builder Buyers Services Group North Star Synergies BuilderSourcing
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Marketing Automation MyGPSforMoney CRM & Marketing Software

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