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Shirleen Von Hoffman

p. 866-600-EDGE   www.homebuildersadvantedge.com

Shirleen Von Hoffmann is President & Sales Coach of HBA-Home Builder’s AdvantEdge, better known as “The Queen of Sales.”  HBA is an innovative sales coaching and secret shopping national company that specializes in sales agent secret shopping, sales coaching, seminars, and one-on-one onsite training for home builders. HBA’s sales coaching is one of a kind and the most effective training a Builder can utilize for their sales teams.

In her thirty year career Shirleen has only focused in New Home Sales.  Shirleen is an accomplished Sales Coach, Speaker and Author. As a top producer and manager in new home sales and finance, she has closed well over one billion dollars in new home sales over the years.  Shirleen is one of the few in the nation who will work with your Sales Teams one on one, on site.  She utilizes secret shops to coach sales professionals and show them where they excelled and where they need improvement.

HBA is an innovative sales coaching company that teaches new home Agents techniques that elevate them to a fresh place of success.  This national company specializes in:

  • Sales Agent secret shopping
  • Sales Coaching and training
  • Training Seminars
  • One-on-One onsite training
  • Lender Solutions
  • Marketing Solutions
  • Sales Consult and interviewing
  • Consult

Focused on New Home Builders and their Sales Teams, HBA’s sales coaching is one of a kind and the most effective training a Builder can utilize for their sales teams. Shirleen believes that if you want the most effective results when you hire a Sales Trainer, you can’t get them from standing behind a podium talking to Agents.  You need to work with Agents individually, while they are in action in the field, where you can make the corrections they are lacking.

In her latest book, “Secrets of Top Producers”- A new way of selling for New Home Professionals, Shirleen teaches sales agents new techniques to become top producers with her no nonsense, simple sales wisdom.  She speaks to your Agents in a language they understand and gives them takeaways they can apply immediately.  All of HBA’s training is focused on and customized to New Home Sales.  Shirleen believes the time has come to take our new home sales agents to a different level of selling.

Training To-Go

When your training department is non-existent due to budget constraints, you can hire us to come in and train out your customized needs on an “as-needed” consult basis. You simply give us your needs, and we will develop, implement, and execute the training at any location, any time you need us.

Customer performance evaluation’s true value comes forth when followed up with excellent training. Our world-class trainers provide one-on-one follow-up coaching with your teams or seminar trainings customized for your training goals.  Just ask and we will create any training needs you require.  Here are some examples of training we have on hand, TO GO!  We provide this training in CD’s or you can hire us to teach these out live!

Training Topics Include:

  • Proper Meet and Greet
  • Providing a Great Customer Experience
  • Walking the Models the Easy Way
  • Follow up
  • Marketing
  • Asking Great Questions
  • Overcoming Objections
  • Habits of Top Performing Sales People
  • Powerful Negotiations
  • Closing Skills
  • Got the Sale, Now what?
  • Finance and Prequalification
  • Being the Best
  • Moving Fence Sitters and Contingencies
  • How to sell in the Market 2010
  • Negotiations

Her latest book, “Secrets of Top Producers,” Shirleen teaches Sales Agents the techniques needed to sell in this market, with  her no-nonsense sales tactics.  She believes the time has come to take our New Home Sales Agents to a higher level of selling.

Shirleen can be contacted at her office number 866-600-EDGE, or on her cell phone at 916 204-4643.  You can email Shirleen at shirleen@homebuildersadvantedge.com

Website: www.homebuildersadvantedge.com Blog: www.thequeenofsales.com

Order Shirleen’s Book: www.topproducersecrets.com

List of Services:

  • New Home Sales Coaching
  • New Home Sales Training
  • Speaking
  • One on one Coaching
  • Secret Shopping
  • “Training to Go” Sales Meeting Training
  • Builder Consult
  • Marketing Consult
  • Lending Consult
  • Many training CD’s available at www.homebuildersadvantedge.com

Speaking topics… Anything regarding Sales and Sales People!

Area covered: National Company (North America); Hawaii, Canada, Mexico

Sponsors and Affiliates

Builder Buyers Services Group North Star Synergies BuilderSourcing
Rouleau Communication Power Marketing & Advertising Backroom Management Services
Marketing Automation MyGPSforMoney CRM & Marketing Software

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