The Academy
The Selling More Homes Academy is the first online Business, Sales & Marketing Training and Skills Development program exclusively for Builders, Realtors, Remodelers, New Home Specialists and housing professionals.
Focusing on teaching and applying current cutting-edge techniques and strategies, the Academy is more than just an ‘information outlet’ – it offers the training, reinforcement, and continual support needed to turn knowledge into habits… and habits into skills that will serve you for the rest of your life, no matter what you chose to do.
Why an Online Sales & Marketing Academy?
Is there any question that selling homes today is quite different from what it has been in the past? Look at all the changes that have taken place in the last few months -
- The buyers have changed – the ‘boomers’ have moved over for Gen-X and Gen-Y
- What’s selling has changed drastically as buyers embrace a new set of values
- Why people buy has changed, as have buyer’s physical and emotional needs
- Financing is a whole new ballgame – and qualifiers are nothing like what we’re used to
- How buyers shop and what they respond to aren’t even remotely similar to just 2 or 3 years ago…
And the old market isn’t coming back… At least not any time soon!
At the same time, builders and real estate companies have had to slash training and support services just to keep afloat, leaving salespeople on their own to learn to deal with the new realities of the marketplace. And the sober reality is, 4 out of 5 sales agents aren’t making the transition.
If you find yourself struggling to coax buyers out of hiding and get them into your sales center or model… Or are confused by the lending climate and why prospects that would have sailed through financing in the past are being shunned by banks today… Or just can’t seem to get prospects to the closing table, no matter how much you lower your price or what you offer to throw into the deal…
Then the Selling More Homes Academy is for you!
Knowledge, applied:
We know. A simple Google search for ‘sales training’ will return 122 million responses; you’ll find more theory on how to sell than you’ll be able to absorb in a lifetime.
That’s not what we’re about. The Academy is here to help you learn specifically… exactly… precisely what you need to know to sell more homes in today’s market. Our Online Learning Courses employ a mix of audio/video, print, and live coaching. This multimedia approach helps accelerate learning by using multiple sensory inputs to reinforce the information, build that knowledge into actionable habits, and to develop those habits into skills that you’ll be able to use from now on. Our structured online learning process allows you to advance at your own pace and adopt new sales techniques and marketing skills while retaining your own selling style and personality.
I. Online Learning Courses: Sales Training + Marketing Training = Skills Development
Choose from over 50 stand-alone video webinars and training programs (see a sampling below), or better yet, take 12-unit predesigned courses and receive credits toward certification as a Certified Home Sales Specialist (level 1), Certified Home Sales Professional (level 2), Certified Master Home Sales Professional (level 3), or Certified Home Marketing Professional.
This proven method of learning offers these benefits:
- Learn at your own pace and time frame
- Improve your sales skills; polish you sales technique
- Increase your income
- No travel expenses
- No down time
- No hotel expenses
- Courses and programs are very affordable
- Three courses to choose from
- New Home Sales
- Sales Management
- New Home Technology
- Review the programs you select as often as you wish (Members only)
- Variety of course presenters to choose from
- Learn from the masters in the housing industry
- Purchase entire course or a single program
II. Membership
In addition to the stand-alone programs and courses listed above, The Selling More Homes Academy offers a premium level of membership participation:
Gold MasterMind Program Members subscribe to a course of learning prepared by Selling More Homes Faculty that includes a written curriculum, monthly Mastermind group interaction, and multimedia instruction. At the end of each of three 12-month courses participants test for certification as a Certified Home Sales Specialist, Certified Home Sales Professional, or Master Home Sales Professional.
A Platinum Level membership is reserved for groups of 12 or more builders or sales agents from the same company and includes company-specific training, course materials, and coaching. Owners/sales managers: contact us for details at 606-677-0447.
Look at all that you get…
(Click on chart to view full size.)
Your choice is simple. You can ‘go it alone’ and hope that the OJT (on the job training) methods of the past will work for you – that you’ll be able to make sense of this new emerging market, figure out how to reach buyers, develop rapport, and satisfy a whole new set of needs and values on your own…
Or, you can join a community of like-minded sales professionals led by experienced home sales veterans willing to share their experience and wisdom and give you the continued support and reinforcement that will help you develop the long-lasting skills that will propel you to the top of your market quickly and effectively.
