Business Strategy
Need some direction in planning your business strategy, an experienced guide to help you position your company and offerings for maximum return? The Faculty members below are clear leaders in business development and strategic planning:
Robert August, S. Robert August Company, Centennial, CO p. 303-220-8480 robert@srobertaugust.com
S. Robert August & Company, Inc., is a full-service marketing, management, sales and consulting firm specializing in creating strategies to promote and sell all facets of the Real Estate and related industries nationally and internationally. Robert brings the results of 35+ years of experience and perspective to his clients. He is co-author of the book, ‘Marketing for Remodelers: Building Business Leads’.
Roger Fiehn, Roger Fiehn & Associates, Inc. Sales, Marketing and Business Management Strategists p. 281.481.0831 Roger@RFiehn.com
Considered a housing industry expert, Roger’s credential include Certified Marketing Specialist, Master New Home Sales Professional, Certified Professional Sales Trainer, Member of AMA, and award recipient as NAHB National Sales Manager of the Year, National Sales Person of the Year, National Marketing Director (silver award) of the Year, Excellence in Education and others. Continually strategizing new solutions to ever changing sales, marketing and business management challenges, Roger and his team of specialists assist many of the Nations most progressive companies (both large and small) achieve higher performance and profitability.
Jason Forrest, Shore Forrest Sales Strategies, Ft. Worth, TX p. 817-939-2741 jason@shoreforrest.com
We are passionate about partnering with companies to solve problems from the top-down through both cultural and personal transformation. That’s why we offer custom-targeted longterm solutions designed to help your company achieve its goals and surpass the competition.
Our flagship program, Leadership Selling®, is the most comprehensive training solution available in new home sales and will help your team achieve the enduring success it desires. This revolutionary program takes new home sales training to a higher level. It goes beyond teaching the sales skills for achieving success—it teaches mastery of the profession.
Roger Lyons, Penn Lyon Consulting Group and R. Lyons Consulting p. 800.788.4754 rlyons@pennlyon.com
Penn Lyon Consulting provides consulting services to the modular industry. Our capabilities extend to all phases of the modular discipline, including improvements to an existing modular factory that may not be operating at its full capacity or producing the efficiencies to give the owner a better return on investment. Services extend into the set-up, construction, start up and full operation of a new modular facility. We provide a full turnkey project from start to finish or assist in any stage of operation. Our group is experienced in improving existing operations’ bottom line, new marketing and sales programs, and how to improve sales results. Services include all forms of the modular spectrum – wood, SIPs and light gauge steel. Our experience in production line housing began in 1962.Contact: 800-788-4754 ext 222 www.rlyonsconsulting.com/ rlyons@pennlyon.com.
Bill Webb, MIRM Wm. N. Webb & Co., Inc. Amelia Island, FL p. 800-521-3529 nwebb@aol.com
Bill Webb is Principal of William N. Webb and Company, Incorporated, a leading provider of management, marketing and sales improvement systems for home builders, land developers and Realtors throughout the United States and Canada. Bill is a graduate of the University of North Carolina at Chapel Hill and holds an M.B.A. in Marketing from the U.N.C. Graduate School of Business. Bill is a past President of the Institute of Residential Marketing and is the author of IRM Course One, Understanding Housing Markets and Consumers, and IRM Course Four, The Challenge of New Homes Sales Management. Bill’s latest book is SWEET SUCCESS in New Home Sales.
Tom Stephani, Custom Construction Concepts, Inc., Crystal Lake, IL p. 815-459-1205 tom@custombuilding.com
Tom is a nationally recognized speaker and trainer on issues relating to the residential construction industry. He speaks regularly at the International Builders Show, Custom Builder Symposium, state and regional conventions, local HBA’s and industry shows. For consumers Tom creates, produces, and presents seminars on Custom Building, Buying New Construction, First Time Home Buying and Remodeling. Tom’s extensive experience as a builder combines with his enthusiasm and humor as a speaker to make his presentations as lively and entertaining as they are informative. Visit his website for a list of seminars and topics.

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