Member Login

Copy Writing

Have you heard the saying, “It’s not what you say, it’s how you say it that counts?”  Well, that’s not entirely true – both what you say and how you say it are vital to getting prospects to respond to your marketing message.

Effective sales copy should:

  • Tell a compelling story
  • Get your audience to see themselves in the story
  • Let prospects understand quickly why they should give your message their immediate attention
  • Provide an irresistible offer that motivates a ‘next step’ action
  • Accomplish all of the above in only a few short sentences.

Great copy writing is a balance of art and science, and is as important in your emails and follow up letters as in your media and website copy.  For professional copy writing services, contact:

.

.

Scott Stroud, Selling More Homes Media Somerset, KY p. 606-677-0447 sstroud@builderradio.com

Scott has over 30 years of new home sales, mareketing and construction experience behind him, giving him some profound insights on what customers want, how they want to be sold, and what it takes to earn their trust and their business. His easy and concise writing approach has been honed on the front lines of new home sales.

Scott is a nationally know speaker and author, and is program manager and editor of the BuilderRadio programs and co-host of The Selling More Homes Podcast. He is co-author, with Jerry Rouleau, of the The Insider’s Guide to Selling More Homes and writes BuilderRadio’s weekly blog.

Sponsors and Affiliates

Builder Buyers Services Group North Star Synergies BuilderSourcing
Rouleau Communication Power Marketing & Advertising Backroom Management Services
Marketing Automation MyGPSforMoney CRM & Marketing Software

Faculty