Member Login

Merchandising/Design

First impressions often govern your entire relationship with your customer.  What they see influences what they think, whether it’s a floor plan, the decor of your model or sales center, or even the way your lawn is kept.  What they see sets their expectations.

The Faculty members listed here provide expert design services that will help you build and maintain a professional image that sets you apart from your competition:

.

.

Merchandising

Doris Pearlman, MIRM Possibilities For Design, Inc. Denver, CO   p 303.571.0325  dpearlman@possibilitiesfordesign.com

Possibilities for Design is a national leader in model home merchandising and interior design for the new home building industry. We provide creative interior design and interior merchandising solutions that make ordinary spaces come alive.Starting with extensive information obtained from you on all aspects of your new community, we compile a buyer profile to target your model homes to your specific buyers. This guarantees that each model is a unique home tailored to your potential buyer. If you are a new home or multi-family apartment builder interested in a fresh look for your community, our interior design ideas may give you the edge that you’ve been looking for.There are many model home designers and decorators to choose from, but very few have the expertise and knowledge that you will experience with Possibilities for Design.

.

.

Floor Plans & Design

Paul Foresman, Business Development Director, Design Basics, LLC p.800.947.7526  pforesman@designbasics.com

Design Basics is one of the nation’s largest residential home plan designers and is the exclusive agent for other leading design firms.  Design Basics and its affiliate designers offer a library of over 2000 proven home plans (alterations available for all plans) plus related marketing materials.  They also harmonize the best of local and national trends in their custom home plan designs.   www.designbasics.com

Design Basics is especially well-known for their builders’ successes in their Woman-Centric Matters! design and marketing program.  The firm offers a turn-key approach including the products, services, training and ongoing education to ensure the builder’s success.  Foundationally, their turn-key Woman-Centric approach rests upon the following:

  • Woman-centric home designs are different and better.
  • Understanding women’s preferences provides a new framework in which to evaluate included features as well as successfully upsell options.
  • Embracing a woman-centric approach delivers a remarkable customer experience.
  • Woman-centric new home sales and marketing accomplishes more with the same (or fewer!) dollars.

Sponsors and Affiliates

Builder Buyers Services Group North Star Synergies BuilderSourcing
Rouleau Communication Power Marketing & Advertising Backroom Management Services
Marketing Automation MyGPSforMoney CRM & Marketing Software

Faculty