PR/ Media Reports

Create More Buzz and Attract More Buyers:

Newspapers, Magazines, TV and other media are hungry for stories!

Now, you can be the first in line to offer them newsworthy stories on the housing recovery… And your business specifically! The Selling More Homes PR Kit makes it easy!

Advertising vs. Public Relations

People can’t buy from you if they don’t know about you or how great your homes are. You can spend an absolute fortune on advertising to get your name out, but let’s be honest: an ad is you endorsing yourself, which doesn’t exactly carry the same weight of a third party endorsing you.

Public Relations is the art of building favorable appeal, buzz and awareness about your product or service by focusing on what’s new, unique or newsworthy about what you’re doing, and letting local media tell your story for you. Publicity is exponentially more valuable than advertising.

The Selling More Homes PR Kit puts in your hands a localized media resource list: a customized list created just for you that includes phone, email and addresses (if available) for editors and key contacts at major media outlets in your specific area.

This will allow you to reach out to media in a public relations capacity – a great addition to your marketing arsenal – to promote your company’s activities and newsworthy events, projects and milestones. This is an excellent way to establish solid relationships with key media contacts in your area.

How the list works:

The objective of Public Relations is to secure editorial features in media outlets including print, web, online, radio and TV (the type of outlets provided in each list is dependent on the media outlets available in a geographic location.) Editors have the discretion to publish stories that they feel will appeal to the interests of their audience.

“What do I do with this list?”

Contact the media outlets on your list – but be strategic and thoughtful about it. For example:

The media should be accommodated and not convinced (pestering an editor will not be helpful – be considerate).
Get their attention through a great story pitch – be relevant to them, not ‘salesy’ about you (a blatant promotion will not capture their attention – be original).
When developing story pitches you should ask yourself the following questions:
- Why is my story unique from the hundreds of other stories being submitted?
- How will my story benefit or interest the media outlet and their readers/viewers?
- Does your company offer an interesting product or service?
- Has your company reached a newsworthy milestone, etc?

**“I got some press… now what?”**

• Share it with clients, prospective clients, associates, etc!

• Post it to your website, Facebook page, blog, and/or company newsletters, email blasts, etc.

• Publicity has a long shelf life – make it work for you!

Additional Points

It may not be in your best interest to contact every editor immediately – it may be best to wait until you have a good “hook” for them and their particular focus.
PR results do not happen overnight – you must be patient.
This list does not guarantee publicity.
SellingMore Homes Media is not responsible for list changes, as media outlets frequently change employees, contacts, etc.

Costs and Specifics:

Each list includes 10 to 15 direct media contacts in your geographic region.
The media outlets will be for local consumer media – news, community, regional.
We cannot guarantee how much press you will receive (if any). This list will help you place your pitches in the hands of the people most likely to respond.