Webinars
The Webinar Series for Builders, Realtors & Housing Professionals
‘Sales & Marketing Mastery’ Track
Sharpening your sales or marketing skills has never been more important… Or easier!
As the housing recovery gains momentum, buyers will need confidence from you they are making the right decision to buy. Your livelihood depends on your ability to persuade and convince them that their choice should be to buy now… and from you!
This series 1-hour webinars can be attended live or viewed as recorded videos at your convenience, and each will be presented by a recognized expert with vital information and experience to share.
Recorded Webcast Library
Over 30 recorded webcasts are available for immediate viewing! Each and every webinar has been developed to deliver new ideas that will help you increase your traffic and grow your sales! Click here to see more recorded videos.
Get all 12 Live Webinars – plus bonus replays!
Get instant access to each program individually for just $37 each… Or, become a member of the Selling More Homes Academy and receive an additional 12 Roundtable group coaching sessions AND monthly private ‘on-demand’ 1-on-1 coaching whenever you need it. Details…
Our 2012 Live Sales Mastery Webinar Series:
Tuesday, January 10, 2pm EST: How to Create an Effective Customer Care Program
Presented by Chris Moeller, Builder/Buyer Service Group
The goal of any builder is: to build and sell homes for a profit. To achieve this goal, a builder must meet several objectives that include:
- Build in a location attractive to the customer.
- Match product to demand.
- Employ an effective marketing and sales team.
- Use quality materials and subcontractors.
- Remain knowledgeable of codes, industry standards, and current trends.
- Obtain reasonable financing/bank support.
- Control call-back costs.
- Maintain a positive customer service profile that will generate referrals.
Fail to meet any one of these objectives and you will eventually be out of business! Learn how to set up a customer care program that saves you time and money on call-backs, keeps your customers happy, and wins more referral business.
Registration: FREE (includes unlimited replay): Register here.
February: Generating Traffic; Attracting Buyers
- Why you don’t want to drive traffic
- What attracts buyers?
- How attractive are you?
- Creating and ‘Attraction Plan’
March: Using Social Media as a Sales Tool
- Beyond the hype – why this stuff really works
- Where your buyers will engage with you online
- No money, no time – no problem!
April: Accounting as a Profit Point: Watching Your 7 Key Numbers
- The 7 Key Numbers that drive your business growth
- Accountants look backwards; you plan forward
- How to use your 7 Numbers to steer your business
May: Construction & Mortgage Financing 2012
- Meeting the challenges of getting buyers approved
- Mortgage products that you need to know about
- Getting more buyers qualified, approved and closed
June: Creating Builder/Realtor Alliances
- What Realtors can offer builders
- Why Realtors should form a line to work with you
- Compensation plans for in-house and Realtor sales
July: Model Home Merchandising
- Merchandising vs. Decorating
- Appealing to your target audience
- Merchandising on a shoestring budget
August: Advances in New Home Design
- 2012 vs. 2006 – Design features in demand
- Preferences for starter, move-up and retiring buyers
- A look at today’s top-selling floor plans – and who’s buying them
September: Decorating Trends for Today’s Market
- Buyer preferences – then and now
- What’s Hot in home design
- Colors, textures and options that sell
October: Getting Your Website Found
- SEO – a starting point
- Directories, portals and backlinks
- Local search optimization
- Advanced online strategies
November: Cutting-Edge Technologies for Competitive-Edge Selling
- Lead Generation – High-tech, low cast
- Lead Management – Big Strides in CRM
- Sales Management Tools – Delivering Promises
- Construction Management Technologies – Get it done right.
December: Following Up to Close More Sales
- Why salespeople hate to follow up
- The joy of KIT (Keeping in Touch)
- Avoiding Follow Up Failure
- Automation the Follow Up process
